A short, intriguing phrase that grabs attention and sets the stage.
A powerful, curiosity-stirring statement that grabs attention
A reinforcing statement that supports the main headline and adds additional intrigue or benefit.
Trusted by or seen in:
You will learn
inside this amazing freebie
Thing One
Tagline
Explain what this step is and why it’s important. How will implementing this help them achieve their desired outcome? Why have you included it? How did you decide to include it? What does this part of the framework include or entail?
Thing Two
Tagline
Explain what this step is and why it’s important. How will implementing this help them achieve their desired outcome? Why have you included it? How did you decide to include it? What does this part of the framework include or entail?
Thing Three
Tagline
Explain what this step is and why it’s important. How will implementing this help them achieve their desired outcome? Why have you included it? How did you decide to include it? What does this part of the framework include or entail?
summary of freebie
Then include a summary area of the freebie if it makes sense to
A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
Summarise your freebie. What’s so special about it? How do you implement it?
Hear What Some Of Our Happy Customers Have To Say:
Jon Doe
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed.
Jon Doe
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed.
Jon Doe
Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed.
A compelling headline that introduces you and hints at your expertise and transformation
Introduce yourself, share your background, and explain how you became knowledgeable in this area. Highlight the struggles you used to experience, the transformation you went through, and the incredible experiences you are having now.
Emphasise that your success is not about being "special" and that they can achieve the same transformation.
A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
Show why you’re different.
Share specific examples of how much your life and business changed. Contrast your past struggles with your current success. Emphasise that the reader can achieve similar results.
A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
Skip the tales of your doggos, kids or partner, the long-list of books you love, your current Netflix binge or your favourite Taylor Swift song ;) - keep that for your social media. This is your opportunity to share your journey and explain how you became knowledgeable in this field. Talk about the challenges you encountered before discovering a more effective approach - if it didn’t happen to you, then use your clients as examples.
Provide specific examples of how your life and business (or your clients’) transformed once you/they applied the insights from your course or product. Paint a picture of the difference between your previous struggles and your current successes. What amazing experiences are you enjoying now thanks to these changes? Use these stories to bring your journey to life.
And don’t forget to sprinkle in some humour! Let’s make your bio as engaging as a fun chat with your bestie over a cuppa.
Explain exactly who this freebie is perfect for
Here we want to affirm why they should take action and say 'yes' to their offer. Why your offer? Why now?
- Existing perfect audience: Enhance your skills and grow your business by adding this to your repertoire
- Aspiring perfect audience: Become a [thing they want to be] by taking this course/membership/programme
- Another type of great fit person: Describe how it could help them reach their dreams
- Another type of great fit person: Describe how it could help them reach their dreams
summary leading to close
Summarize your offer, the benefits etc as you lead to the close below. Is there anything you haven’t shared yet? Add it here.
final close
Start with:

- Are you ready?

- Here’s the truth….

- Time is of the essence. Here’s why…

- I hope you’re as excited as I am…


Give them a logical reminder of the lack of taking action. Remind them of the benefits. Dependent on your personality (or the personality of your company) you can be a bit cheeky here.
How will this change their life, business, dreams etc?
I WANT THIS!