A short, intriguing phrase that grabs attention and sets the stage.
A powerful, curiosity-stirring statement that grabs attention
A reinforcing statement that supports the main headline and adds additional intrigue or benefit.
A brief statement that further clarifies the main benefit or transformation offered by the product or service.
A concise explanation that immediately tells the reader what the offer is and who it benefits.
YES, I'M IN!Trusted by or seen in:
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/c0434fb-bec2-f68e-754e-df1d516efe_Logo_1.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/d545c0c-6a48-ba36-880c-f432b6aaaab_Logo_2.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/5c48af-1f11-064e-d70a-fef181b04e_Logo_3.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/5f02683-1614-83f6-5105-e63268bccc5d_Logo_4.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/68783d-22b-7bb-52cc-37ef70fb6407_Logo_5.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/2525f81-6808-24a3-cb47-d7accee15c_svgexport-8_1_.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/01dbd-fc34-f887-1dec-c38e0edc5f81_Frame_32_18_.png)
A big bold statement pointing out their Current Situation
Expand on this to help create need.
Bullet points can work really well here.
- Common Knowledge – what’s the common knowledge about the current situation?
- Language – what language does your ideal client use to describe the current situation? Use that here.
- What’s stopped them in the past when they have tried to change things and get to their desired situation?
A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
- Call out your ideal client
- List things they can identify with
- These help to focus the eye
Statement about the Current Situation
Let’s go deeper...
Go deeper into the Current Situation
Help them see how bad it is, without making it about shaming them.
- why is this current situation not working for them, helping them?
- how is it affecting their life?
- what's so wrong with what they've tried so far to change it?
Go as deep as you can into what's wrong with their current beliefs and what they've tried so far.
Talk about their desires and the future ‘them’ they’re longing for.
It’s OK to dream bigger. Good things are meant for them. You know they’re dreaming of a different future...
What has stopped them in the past when they have tried to achieve their desired result?
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/5e0e0b6-5d48-c4ff-a286-e3753f280_Frame_32_19_.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/2e1cf75-cde0-6064-bdc1-ae0ed57ab867_Reassure.png)
Reassure them it's not their fault/They’re Not Alone
Identify with their pain
- You don’t know who to ask
- You are afraid that you’re the exception to the rule
- You feel that life shouldn’t be easy because you grew up in a home where there was always struggle
- You have tried before and failed
- You are too busy to make a change
- You’re stuck in a bad situation and feel like there is no way out
- You don’t have money
- You don’t believe me
Reassure them they’re not alone, everyone feels that way. Have you been in this situation? Talk about your experience, too.
Hint at the fact you discovered the secret/Solution…
The reason they haven’t achieved what they want before is they didn’t have your system/framework
Start to share about your unique mechanism/framework/system etc. How is it different to everything else? How did you discover/create it? How is it the answer to their dreams, desires and wishes?
A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
Show why it’s different
- What does it include that they need?
- Why is it so much better than all other solutions out there?
- Why is it new or different in some way?
Highlight the benefits and transformation they will experience by using your unique approach.
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/f87e7fa-7463-5dc-72ac-eefff435ec8_Frame_32_19_.png)
Share Your Framework
Include a visual diagram if you have one
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/562cfbf-c306-4de4-b5d0-bd323d835be_1.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/280624f-fa86-bb6-eeaa-bae6438d7186_2.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/d6d71f-055-06fa-0532-4a5a6a75c5ed_3.png)
Step One
Tagline
Explain what this step is and why it’s important. How will implementing this help them achieve their desired outcome? Why have you included it? How did you decide to include it? What does this part of the framework include or entail?
Step Two
Tagline
Explain what this step is and why it’s important. How will implementing this help them achieve their desired outcome? Why have you included it? How did you decide to include it? What does this part of the framework include or entail?
Step Three
Tagline
Explain what this step is and why it’s important. How will implementing this help them achieve their desired outcome? Why have you included it? How did you decide to include it? What does this part of the framework include or entail?
summary of Framework
Then include a summary area of the framework if it makes sense to
A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
Summarise your framework. What’s so special about it? How do you implement it?
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/f0daf4-2171-7a44-8762-c054c8f688e7_Frame_32_20_.png)
A compelling headline that introduces you and hints at your expertise and transformation
Introduce yourself, share your background, and explain how you became knowledgeable in this area. Highlight the struggles you used to experience, the transformation you went through, and the incredible experiences you are having now.
Emphasise that your success is not about being "special" and that they can achieve the same transformation.
Show why you’re different
Share specific examples of how much your life and business changed. Contrast your past struggles with your current success. Emphasise that the reader can achieve similar results.
A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
Skip the tales of your doggos, kids or partner, the long-list of books you love, your current Netflix binge or your favourite Taylor Swift song ;) - keep that for your social media. This is your opportunity to share your journey and explain how you became knowledgeable in this field. Talk about the challenges you encountered before discovering a more effective approach - if it didn’t happen to you, then use your clients as examples.
Provide specific examples of how your life and business (or your clients’) transformed once you/they applied the insights from your course or product. Paint a picture of the difference between your previous struggles and your current successes. What amazing experiences are you enjoying now thanks to these changes? Use these stories to bring your journey to life.
And don’t forget to sprinkle in some humour! Let’s make your bio as engaging as a fun chat with your bestie over a cuppa.
why does it matter? What do they really want?
More
HEALTH, WEALTH, RELATIONSHIPS, PLEASURE
What do they really want?
More
HEALTH, WEALTH, RELATIONSHIPS, PLEASURE
What do they really want?
More
HEALTH, WEALTH, RELATIONSHIPS, PLEASURE
What do they really want?
Introducing...
Your Offer Logo Goes Here
Officially Announce Your Offer
Explain what it is, what it does and who it’s for.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet.
Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euismod.
Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purus viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut tortor pretium.
Summary Information About Your Offer
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![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/f6ffa6a-fbad-8fbf-cb06-7d152d0a7cad_Frame_32_21_.png)
Hear What Some Of Our Happy Customers Have To Say:
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/dd4dfd8-e6f6-1761-d04b-523c215ac8e_Avatar.png)
Jon Doe
CEO of Company
"Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed."
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/dd4dfd8-e6f6-1761-d04b-523c215ac8e_Avatar.png)
Jon Doe
CEO of Company
"Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed."
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/dd4dfd8-e6f6-1761-d04b-523c215ac8e_Avatar.png)
Jon Doe
CEO of Company
"Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed."
What’s Included:
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/6ef1ba-b3-4d7c-31de-bc343e54c018_Frame_32_22_.png)
Module/component name
Tagline
Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc. Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier? Don’t forget the importance & value of each component (why have you included it?)
results/benefits
- Physical or visible benefit
- Emotional or psychological benefit
- Any immediate or instant benefit(s)
- Any exclusive or secret benefits that others are not privy to
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/d1d7b4-56de-7e4c-b2f8-bbded50657bf_Frame_32_23_.png)
Module/component name
Tagline
Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc. Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier? Don’t forget the importance & value of each component (why have you included it?)
results/benefits
- Physical or visible benefit
- Emotional or psychological benefit
- Any immediate or instant benefit(s)
- Any exclusive or secret benefits that others are not privy to
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/fdaa1c-4e1d-34c0-e18-1c22fc01ba_Frame_32_24_.png)
Module/component name
Tagline
Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc. Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier? Don’t forget the importance & value of each component (why have you included it?)
results/benefits
- Physical or visible benefit
- Emotional or psychological benefit
- Any immediate or instant benefit(s)
- Any exclusive or secret benefits that others are not privy to
summary of features/benefits
Then include a summary area of features and benefits of the overall offer, not specific to each component.
A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet. Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euismod. Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purus viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut tortor pretium. Massa ultricies mi quis hendrerit dolor magna eget. Nullam eget felis eget
Drive home the results, get as specific as possible.
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/1de164-211-1083-fc8a-7ef54d7eb0_Frame_14.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/d8328d-fef2-d866-7056-4cc0ba4cd10_Frame_14.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/bd3806-4c03-7c8-d23f-a5821ba16c5_8e10868f-52fe-43b6-ba01-92e3e647c9b3.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/1de164-211-1083-fc8a-7ef54d7eb0_Frame_14.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/1de164-211-1083-fc8a-7ef54d7eb0_Frame_14.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/bd3806-4c03-7c8-d23f-a5821ba16c5_8e10868f-52fe-43b6-ba01-92e3e647c9b3.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/bd3806-4c03-7c8-d23f-a5821ba16c5_8e10868f-52fe-43b6-ba01-92e3e647c9b3.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/1de164-211-1083-fc8a-7ef54d7eb0_Frame_14.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/d8328d-fef2-d866-7056-4cc0ba4cd10_Frame_14.png)
Did somebody say bonuses?!
Bonus #1
Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/42be72f-eee8-f1b3-1448-b768872adbf_Laptop_Mockup_1.png)
Bonus #2
Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.
Bonus #3
Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/42be72f-eee8-f1b3-1448-b768872adbf_Laptop_Mockup_1.png)
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
Total Value = £/$XXX
Regular Price = £XXX
Today’s Price = £XXX
YES, I'M IN!![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/0478fa4-00dc-4c04-640e-2af067d50f5_Affirmation.png)
Explain exactly who this offer is perfect for
Here we want to affirm why they should take action and say 'yes' to their offer. Why your offer? Why now?
- Existing perfect audience: Enhance your skills and grow your business by adding this to your repertoire
- Aspiring perfect audience: Become a [thing they want to be] by taking this course/membership/programme
- Another type of great fit person: Describe how it could help them reach their dreams
- Another type of great fit person: Describe how it could help them reach their dreams
This will work for them even if…
What kind of things are stopping them from saying 'yes'?
Explain how this will work for them no matter their situation, past experiences, family life etc.
Don't forget to make the content easy to read with lists, bullet points, mixed fonts (but not too many) mixed colours and using bold, italics and underline where it makes sense.
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
Total Value = £/$XXX
Regular Price = £XXX
Today’s Price = £XXX
Yes! I'm In!![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/1de164-211-1083-fc8a-7ef54d7eb0_Frame_14.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/d8328d-fef2-d866-7056-4cc0ba4cd10_Frame_14.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/bd3806-4c03-7c8-d23f-a5821ba16c5_8e10868f-52fe-43b6-ba01-92e3e647c9b3.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/1de164-211-1083-fc8a-7ef54d7eb0_Frame_14.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/1de164-211-1083-fc8a-7ef54d7eb0_Frame_14.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/bd3806-4c03-7c8-d23f-a5821ba16c5_8e10868f-52fe-43b6-ba01-92e3e647c9b3.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/f6bf350-030-bd56-7f2c-b2b7d1e2a_Frame_20.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/1de164-211-1083-fc8a-7ef54d7eb0_Frame_14.png)
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/d8328d-fef2-d866-7056-4cc0ba4cd10_Frame_14.png)
Dive deep into the transformation they can expect
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/b4ccfc-d2d-5643-5283-631a8dc6082_Schedule.png)
Sub headings help break things up
What can they expect?
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Don't forget to make the content easy to read with lists, bullet points, mixed fonts (but not too many) mixed colours and using bold, italics and underline where it makes sense.
Now help them imagine their new future
Paint a picture of what their life will be like with your offer. What's the transformation? The offer promise that you're delivering
Get as specific as possible. We don't want generic 'imagine how great your life will be'. We want specific 'imagine waking up feeling refreshed and excited to start your day. Instead of worrying about lack of sleep, you're full of energy and ready to go!'.
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/2d8b33-02c0-d8f8-b3d-ed71523ddc65_Untitled_design_3_.png)
Satisfaction or Your Money Back!
Are you offering one? I highly recommend it as it breaks another barrier to signing up. Your language needs to reinforce success and future-pace people to anticipate good things.
If your offer is coaching or DFY services where a money-back guarantee doesn't work is there some other way you can help to remove any barriers and stress that what you're offering is the best solution?
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
Total Value = £/$XXX
Regular Price = £XXX
Today’s Price = £XXX
Yes, I'm In!Got Questions? I've got Answers!
Your FAQ’s need to be objection-busting and not there just for the sake of it. The best way to create FAQ’s is to take some of the top objections you get and turn them into a question that you can answer that busts the objection.
Frequently asked / objection busting question
Frequently asked / objection busting question
Frequently asked / objection busting question
Frequently asked / objection busting question
Frequently asked / objection busting question
Frequently asked / objection busting question
Frequently asked / objection busting question
Frequently asked / objection busting question
![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/file-uploads/themes/2157889427/settings_images/fb3aa4-b867-db-7434-3828c31e7a_Urgency.png)
Tell them about the urgency/scarcity
Not all offers have urgency or scarcity, but having one or both will enhance conversions dramatically.
If you'd like that for your offer, here are some you could use:
- First time round (extra access)?
- Limited quantities?
- Limited pricing?
- Closing down soon?
- The opportunity cost of not taking action…
- The amount of $/£ you’ll save (or earn) the faster you act?
- Why now?
summary leading to close
Summarize your offer, the benefits etc as you lead to the close below. Is there anything you haven’t shared yet? Add it here.
final close
Start with:
- Are you ready?
- Here’s the truth….
- Time is of the essence. Here’s why…
- I hope you’re as excited as I am…
Give them a logical reminder of the lack of taking action. Remind them of the benefits. Dependent on your personality (or the personality of your company) you can be a bit cheeky here. Not everyone will read this part of your sales page.
I like to add in the segmented price and/or price equivalence in this area too, for example:
‘For just £4 a day for the next 3 months’
‘From as little as your daily Starbucks run you can get this in your hands’
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]