A short, intriguing phrase that grabs attention and sets the stage.

A powerful, curiosity-stirring statement that grabs attention

A reinforcing statement that supports the main headline and adds additional intrigue or benefit.

A brief statement that further clarifies the main benefit or transformation offered by the product or service.

A concise explanation that immediately tells the reader what the offer is and who it benefits.

A big bold statement pointing out their Current Situation

Expand on this to help create need.

Bullet points can work really well here.

• Common Knowledge – what’s the common knowledge about the current situation?
• Language – what language does your ideal client use to describe the current situation? Use that here.
• What’s stopped them in the past when they have tried to change things and get to their desired situation?

A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP

• Call out your ideal client
• List things they can identify with
• These help to focus the eye

Let’s go deeper...

Go deeper into the Current Situation

Help them see how bad it is, without making it about shaming them.

• why is this current situation not working for them, helping them?
• how is it affecting their life?
• what's so wrong with what they've tried so far to change it?

Go as deep as you can into what's wrong with their current beliefs and what they've tried so far.

Talk about their desires and the future ‘them’ they’re longing for.

It’s OK to dream bigger. Good things are meant for them. You know they’re dreaming of a different future...

What has stopped them in the past when they have tried to achieve their desired result?

The reason they haven’t achieved what they want before is they didn’t have your system/framework

Start to share about your unique mechanism/framework/system etc. How is it different to everything else? How did you discover/create it? How is it the answer to their dreams, desires and wishes?

A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP

Show why it’s different

• What does it include that they need?
• Why is it so much better than all other solutions out there?
• Why is it new or different in some way?

Highlight the benefits and transformation they will experience by using your unique approach.

A compelling headline that introduces you and hints at your expertise and transformation

Introduce yourself, share your background, and explain how you became knowledgeable in this area. Highlight the struggles you used to experience, the transformation you went through, and the incredible experiences you are having now.

Emphasise that your success is not about being "special" and that they can achieve the same transformation.

Show why you’re different

Share specific examples of how much your life and business changed. Contrast your past struggles with your current success. Emphasise that the reader can achieve similar results.

A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP

Skip the tales of your doggos, kids or partner, the long-list of books you love, your current Netflix binge or your favourite Taylor Swift song ;) - keep that for your social media. This is your opportunity to share your journey and explain how you became knowledgeable in this field. Talk about the challenges you encountered before discovering a more effective approach - if it didn’t happen to you, then use your clients as examples.

Provide specific examples of how your life and business (or your clients’) transformed once you/they applied the insights from your course or product. Paint a picture of the difference between your previous struggles and your current successes. What amazing experiences are you enjoying now thanks to these changes? Use these stories to bring your journey to life.

And don’t forget to sprinkle in some humour! Let’s make your bio as engaging as a fun chat with your bestie over a cuppa.

Module/component name

Tagline

Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc.

Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier?

Don’t forget the importance & value of each component (why have you included it?)

results/benefits

• Physical or visible benefit
• Emotional or psychological benefit
• Any immediate or instant benefit(s)
• Any exclusive or secret benefits that others are not privy to

Module/component name

Tagline

Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc.

Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier?

Don’t forget the importance & value of each component (why have you included it?)

results/benefits

• Physical or visible benefit
• Emotional or psychological benefit
• Any immediate or instant benefit(s)
• Any exclusive or secret benefits that others are not privy to

Module/component name

Tagline

Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc.

Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier?

Don’t forget the importance & value of each component (why have you included it?)

results/benefits

• Physical or visible benefit
• Emotional or psychological benefit
• Any immediate or instant benefit(s)
• Any exclusive or secret benefits that others are not privy to

Bonus #1

Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.

Bonus #2

Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.

Bonus #3

Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.

Sub headings help break things up

What can they expect?

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Don't forget to make the content easy to read with lists, bullet points, mixed fonts (but not too many) mixed colours and using bold, italics and underline where it makes sense.

Now help them imagine their new future

Paint a picture of what their life will be like with your offer. What's the transformation? The offer promise that you're delivering

Get as specific as possible. We don't want generic 'imagine how great your life will be'. We want specific 'imagine waking up feeling refreshed and excited to start your day. Instead of worrying about lack of sleep, you're full of energy and ready to go!'.

final close

Start with:



- Are you ready?


- Here’s the truth….


- Time is of the essence. Here’s why…


- I hope you’re as excited as I am…



Give them a logical reminder of the lack of taking action. Remind them of the benefits. Dependent on your personality (or the personality of your company) you can be a bit cheeky here. Not everyone will read this part of your sales page.



I like to add in the segmented price and/or price equivalence in this area too, for example:



‘For just £4 a day for the next 3 months’



‘From as little as your daily Starbucks run you can get this in your hands’