before you go, check out this amazing offer
What if you could do the thing quicker and more easily?
A reinforcing statement that supports the main headline and adds additional intrigue or benefit.
No thanks, I don’t want to do the thing quicker and more easily.
Summarise video
Expand on this to help create desire for your upsell.
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Statement about why they need your upsell
Let’s go deeper...
Why should they want to do the thing quicker and more easily?
How will it make things easier and quicker for them?
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Egestas diam in arcu cursus euismod. Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purus viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut tortor pretium. Massa ultricies mi quis hendrerit dolor magna eget. Nullam eget felis eget
List the benefits of your upsell
Drive home wh they need this upsell
- Here's a benefit
- Here's a benefit
- Here's a benefit
- Here's a benefit
- Here's a benefit
- Here's a benefit
- Here's a benefit
- Here's a benefit
Hear What Some Of Our Happy Customers Have To Say:
Jon Doe
CEO of Company
"Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed."
Jon Doe
CEO of Company
"Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed."
Jon Doe
CEO of Company
"Lorem ipsum dolor sit amet, metus at rhoncus dapibus, habitasse vitae cubilia odio sed."
Statement about your upsell framework
Start to introduce your framework
Or unique mechanism - what makes your offer different, unique, special?
A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
Show why it’s different
- What does it include that they need?
- Why is it so much better than all other solutions out there?
- Why is it new or different in some way?
Highlight the benefits and transformation they will experience by using your unique approach.
Share Your Framework
Include a visual diagram if you have one
Step One
Tagline
Explain what this step is and why it’s important. How will implementing this help them achieve their desired outcome? Why have you included it? How did you decide to include it? What does this part of the framework include or entail?
Step Two
Tagline
Explain what this step is and why it’s important. How will implementing this help them achieve their desired outcome? Why have you included it? How did you decide to include it? What does this part of the framework include or entail?
Step Three
Tagline
Explain what this step is and why it’s important. How will implementing this help them achieve their desired outcome? Why have you included it? How did you decide to include it? What does this part of the framework include or entail?
summary of Framework
Then include a summary area of the framework if it makes sense to
A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
Summarise your framework. What’s so special about it? How do you implement it?
What’s Included:
Module/component name
Tagline
Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc. Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier? Don’t forget the importance & value of each component (why have you included it?)
results/benefits
- Physical or visible benefit
- Emotional or psychological benefit
- Any immediate or instant benefit(s)
- Any exclusive or secret benefits that others are not privy to
Module/component name
Tagline
Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc. Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier? Don’t forget the importance & value of each component (why have you included it?)
results/benefits
- Physical or visible benefit
- Emotional or psychological benefit
- Any immediate or instant benefit(s)
- Any exclusive or secret benefits that others are not privy to
Module/component name
Tagline
Include the key components of the offer spelled out explicitly – I recommend a variety of types of components, for example: video training, PDF, Audio, Fb group, Template etc. Be sure your offer has at least one unique/distinctive element that sets it apart from everything else in the market. Also, is there anything that helps your customers do the thing quicker or easier? Don’t forget the importance & value of each component (why have you included it?)
results/benefits
- Physical or visible benefit
- Emotional or psychological benefit
- Any immediate or instant benefit(s)
- Any exclusive or secret benefits that others are not privy to
summary of features/benefits
Then include a summary area of features and benefits of the overall offer, not specific to each component.
A SUB-HEADING OR BOLD TEXT CAN HELP TO BREAK THE AREA UP
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Bibendum est ultricies integer quis. Iaculis urna id volutpat lacus laoreet. Mauris vitae ultricies leo integer malesuada. Ac odio tempor orci dapibus ultrices in. Egestas diam in arcu cursus euismod. Dictum fusce ut placerat orci nulla. Tincidunt ornare massa eget egestas purus viverra accumsan in nisl. Tempor id eu nisl nunc mi ipsum faucibus. Fusce id velit ut tortor pretium. Massa ultricies mi quis hendrerit dolor magna eget. Nullam eget felis eget
Drive home the results, get as specific as possible.
why does it matter? What do they really want?
More
HEALTH, WEALTH, RELATIONSHIPS, PLEASURE
What do they really want?
More
HEALTH, WEALTH, RELATIONSHIPS, PLEASURE
What do they really want?
More
HEALTH, WEALTH, RELATIONSHIPS, PLEASURE
What do they really want?
Did somebody say bonuses?!
Bonus #1
Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.
Bonus #2
Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.
Bonus #3
Be sure to include everything needed as per the offer components above. Also, make sure you include why the bonuses are important and their benefits as well as that they’re gap fillers and not bulk adders – so they’re actually helping your customers get the result and not just added to your offer to make it look bigger.
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
Total Value = £/$XXX
Regular Price = £XXX
Today’s Price = £XXX
YES, I'M IN!
Satisfaction or Your Money Back!
Are you offering one? I highly recommend it as it breaks another barrier to signing up. Your language needs to reinforce success and future-pace people to anticipate good things.
If your offer is coaching or DFY services where a money-back guarantee doesn't work is there some other way you can help to remove any barriers and stress that what you're offering is the best solution?
Got Questions? I've got Answers!
Your FAQ’s need to be objection-busting and not there just for the sake of it. The best way to create FAQ’s is to take some of the top objections you get and turn them into a question that you can answer that busts the objection.
Frequently asked / objection busting question
Frequently asked / objection busting question
Frequently asked / objection busting question
Frequently asked / objection busting question
Frequently asked / objection busting question
Frequently asked / objection busting question
Frequently asked / objection busting question
Frequently asked / objection busting question
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
- BONUS: Offer Component name [VALUE £XXX]
